• Marketing Operations Analyst III

    Location(s) UK-Greater London-Hayes
    Req #
    39220
    Category
    Marketing
  • Overview & Responsibilities

    Your Job....To Become a Racker

     

    To be a Racker is all about Fanatical Support, the results obsessed customer service that's been at the core of Rackspace since 1999. By being a member of the International Marketing Team, the role of Marketing Ops Analyst will play a key part in helping drive the performance of Rackspace. Accountability for providing operational support, insight, reporting and project management will be your primary focus, which  in turn will contribute directly to the successful planning, executing, reporting and refining of marketing activities. These initiatives will be based on in-depth analysis and subsequent insight generation obtained from data available both internally and externally to Rackspace.

     

    The Finer Details:

    You will be expected to play a key role delivering a data led marketing strategy by developing key areas (but not limited to):

    • Maintain the prospect and customer database that is used to support targeted marketing campaigns.
    • Support the marketing campaign managers to create and build contact list segments, based on marketing campaign targets and objectives
    • Own the day-to-day relationship with the third-party data providers used to enrich account and contact information to support marketing goals
    • Ensure that marketing data is processed in accordance with the latest compliance measures.
      • 3rd Party data expiration
      • CTS Scrubbing
      • Contact frequency and communication
      • Unsubscribe process
      • General Data Protection Regulation adherence

     

    Reporting & Insights

    You will be expected to support the delivery of a marketing reporting ecosystem that provides a full funnel view of marketing performance, and accompanied insights to ensure marketing activities are optimized to deliver on performance targets. This will include (but not limited to):

    • Challenging the status quo and putting forward innovative suggestions as to how Rackspace uses metrics as success measurements and reports on and communicates performance results and insights.
    • Online performance to drive website and ecommerce optimisation
    • Marketing campaign analysis
    • Marketing Leadership dashboard (highlighting Closed Loop reporting on all marketing activity)
    • Marketing KPI tracking weekly, monthly and quarterly
    • Ad Hoc reporting requirements to support marketing performance tracking and effectiveness
    • Ensure that relevant customer insights are used to direct future marketing activity
    • Maintain reporting processes that track campaigns and facilitate post-campaign analysis including CAC ration, CPA and ROI

    Qualifications

     

    What's Needed To Be A Success

    • Has experience in campaign evaluation, segmentation development and implementation
    • Has a good understanding of customer lifecycle management e.g. LTV, Attrition, Retention
    • Has experience in the use of web analytics packages required (use Google Analytics preferred).
    • Strong experience in the use of salesforce.com with the ability to create detailed reports/dashboards required.
    • Knowledge of marketing automation systems a benefit (specifically Marketo).
    • Proven record in analytical skills with the ability to disseminate insight and take action required.
    • Advanced Microsoft Office (Excel) skills required.
    • Working knowledge of SQL required
    • Excellent communication skills required, verbal, written and presentation.
    • Goal orientated high achiever with a strong work ethic
    • Strong communication skills with the ability to easily switch between technical and business communication
    • Comfortable interacting with both Technical and Non-Technical stakeholders at all levels
    • Comfortable working as part of a team and able to collaborate with colleagues on tasks
    • Self-starter with the ability to distil ambiguity into working results
    • Experience of Account Based Marketing (ABM)
    • Experience of propensity modelling techniques

    Rackspace is the world’s #1 provider of IT as a service in today’s multi-cloud world. It delivers expert advice and integrated managed services across public and private clouds, managed hosting, and enterprise applications. Rackspace partners with every leading technology provider, including Alibaba, AWS, Google, Microsoft, OpenStack, Oracle, SAP, and VMware. The company is therefore uniquely positioned to provide unbiased advice on which technologies will best serve each customer’s needs. Rackspace was named a leader in the 2017 Gartner Magic Quadrant for Public Cloud Infrastructure Managed Service Providers, Worldwide and has been honored by Fortune, Glassdoor and others as one of the best places to work. Based in San Antonio, Texas, Rackspace serves more than 170,000 business customers from data centers on five continents. Learn more at www.rackspace.com.

     

    #LI-JJ1