• Manager - Marketing Operations UK

    Location(s) UK-Greater London-Hayes
    Req #
    40457
    Category
    Accounting / Finance
  • About Rackspace

    Rackspace is modernizing IT in today’s multi-cloud world. We have been honored by Fortune, Forbes, Glassdoor and others as one of the best places to work. We serve over 50% of the Fortune 100 companies & customers in 120 countries around the globe. Our achievements are powered by our people – we call them Rackers.  We grow & thrive through world-class development opportunities, learning & selling bleeding-edge technologies & solutions, and most importantly, connecting with each other (the best & brightest in the industry). Are you a Racker? Join us!

     

    More on Rackspace

     

    Rackers aren’t all alike. We look different. We think uniquely. We are from many places and our beliefs & backgrounds vary. But, being a Racker — a valued member of a winning team on an inspiring mission – is what connects us all. Rackers are encouraged to bring their whole self to work every day, as we know that unique perspectives fuel innovation and enable us to best serve our customers & communities around the globe. We welcome you to apply today and want you to know that we are committed to offering equal employment opportunity without regard to age, color, disability, gender, gender reassignment or identity or expression, genetic information, marital or civil partner status, pregnancy or maternity status, military or veteran status, nationality, ethnic or national origin, race, religion or belief, sexual orientation, or any legally protected characteristic. If you have a disability or special need that requires accommodation, please let us know.

    Overview & Responsibilities

    This role sits within the Rackspace International Marketing Team and will be accountable for providing operational support, insight, reporting and project management to help drive the performance of the International Marketing team. This role plays an integral role in the marketing operations function and will contribute directly to the successful planning, executing, reporting and refining of marketing activities. These initiatives will be based on in-depth analysis and subsequent insight generation obtained from data available both internally and externally to Rackspace.

     

    KEY ACCOUNTABILITIES

     

    Budgeting & Planning

    You will be expected to manage the financial control and target planning framework that will help drive marketing performance, to include (but not limited to):

    • Manage the full Marketing target setting process in line with the regular planning cycle and ensure these are reviewed and addressed frequently.
    • Manage the maintenance and future development of the marketing budget process, and report frequently on periodic progress of actual marketing spend to forecast across marketing and the business units.
    • To track and process marketing invoices received against planned budget spend. This will include liaising with external marketing suppliers and internal Rackspace finance teams.

    Reporting & Insights

    You will be expected to manage and deliver a marketing reporting ecosystem that provides a full funnel view of marketing performance, and accompanied insights to ensure marketing activities are optimized to deliver on performance targets. This will include (but not limited to):

    • Challenging the status quo and putting forward innovative suggestions as to how Rackspace uses metrics as success measurements and reports on and communicates performance results and insights.
    • Online performance to drive website and ecommerce optimisation
    • Marketing campaign analysis
    • Marketing Leadership dashboard (highlighting Closed Loop reporting on all marketing activity)
    • Marketing KPI tracking weekly, monthly and quarterly
    • Ad Hoc reporting requirements to support marketing performance tracking and effectiveness
    • Ensure that relevant customer insights are used to direct future marketing activity
    • Maintain reporting processes that track campaigns and facilitate post-campaign analysis including, CAC ratios, CPA and ROI
    • Manage the delivery of reports and insight to marketing performance stakeholders, of various levels across the business.

    Qualifications

    • Has experience in campaign evaluation, segmentation development and implementation
    • Has a good understanding of customer lifecycle management e.g. LTV, Attrition, Retention
    • Has experience in the use of web analytics packages required (use Google Analytics preferred).
    • Strong experience in the use of com with the ability to create detailed reports/dashboards required.
    • Knowledge of marketing automation systems a benefit (specifically Marketo).
    • Proven record in analytical skills with the ability to disseminate insight and take action required.
    • Advanced Microsoft Office (Excel) skills required.
    • Working knowledge of SQL beneficial.
    • Excellent communication skills required, verbal, written and presentation.
    • Goal orientated high achiever with a strong work ethic
    • Strong communication skills with the ability to easily switch between technical and business communication

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